Onestop Media Group
COMB to conduct audience measurement for Onestop Media Group
COMB to conduct audience measurement for Onestop Media Group
Toronto – January 25, 2011
The Board of Directors of the Canadian Out-of-Home Measurement Bureau (COMB) is pleased to announce that Onestop Media has joined the Bureau effective 2011.
Onestop is a national digital out-of-home media seller and recognized leader in digital media advertising networks.
COMB will provide audience measurement for the Onestop Transit network which is comprised of several hundred, large-format digital displays in 63 subway stations operated by the Toronto Transit Commission. Audited circulations and inventory details will be published in the April 2011 COMB Data Report, and continue bi-annually thereafter.
Michael Girgis, President and CEO of Onestop Media Group, states that its move to utilize COMB measurement continues to advance Onestop’s placement alongside Canada’s most trusted OOH media companies and further provides maximum accountability to Onestop’s advertising clients and their agencies.
Karen Best, President of COMB and Michael Girgis, President/CEO of Onestop Media Group
in Onestop’s Master Control Room, Toronto
About COMB
The Canadian Out-of-Home Measurement Bureau (COMB) is a national non-profit, independent media measurement organization. It provides vital, unbiased measurement and auditing of out-of-home audiences for the benefit of the Out-of-Home (OOH) media industry, advertising agencies and advertisers. Since its inception in 1965, COMB has advanced OOH measurement and reach-frequency methodologies, proof-of-performance and verification procedures to unparalleled standards in Canada.
For more information about COMB, please contact:
Karen Best, President
(416) 968-3823,113
kbest@comb.org
www.comb.org
About Onestop
Onestop Media Group (Onestop) is a world leader in the development, operation and innovation of Digital Out-of-Home (DOOH) Media. It owns and operates Canada’s largest portfolio of DOOH properties. Onestop's expertise in transit, hospitality, retail, education, corporate, and residential environments is recognized by such clients as: Toronto Transit Commission, Hilton Hotels, Ivanhoe Cambridge, Queens University, Toronto Board of Trade, and Minto. Onestop is constantly expanding its DOOH portfolio through qualified new partnerships, joint ventures, and strategic acquisitions.
For more information about Onestop Media Group, please contact:
Michael Girgis
President & CEO
(416) 646-7910
mgirgis@onestopmedia.com
www.onestopmediagroup.com