Online game “Mayor Munch” launches Onestop’s election engagement campaign to over 2 million
Toronto, Ontario [September 15, 2010] – President and CEO of Onestop Media Group, Michael Girgis announced today the media launch of “Mayor Munch”, an online game starring animated versions of Toronto’s top five mayoralty candidates: Rob Ford, Joe Pantalone, Rocco Rossi, George Smitherman and Sarah Thomson.
“Mayor Munch” is accessible online at: www.playonestop.com and is being promoted to over 2 million people using Onestop’s Digital Out of Home Networks in the TTC subway system, Toronto District School Board (TDSB) and on its Networks in residential high-rise buildings across Toronto. “Mayor Munch” features real time LIVE poll results. The digital and interactive campaign targets largely what is recognized as an untapped voting community of 18 – 34 year olds.
“As a group of young entrepreneurs immersed in the digital landscape ourselves, we have the unique insight, capability and social responsibility to help the community in which we operate engage our youth in the upcoming election in a new and meaningful fashion that is relevant to their generation.” says, Michael Girgis, President and CEO, Onestop Media Group.
As an incentive, players that register to vote and play are eligible to win a 50 inch HD TV. The poll closes Thursday October 21st 5:01pm.
VISIT MAYOR MUNCH : www.playonestop.com OR
FOLLOW US ON TWITTER: http://www.twitter.com/onestopmedia
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For more information or to book an interview, contact:
Kim Wright, Sussex Strategy Group
Cell: 416-617-617-1549 | E-mail: KWright@sussex-strategy.com
Erin Fulton, Onestop Media Group
Tel: 416-646-7912 | Cell: 416-409-8394 | E-mail: efulton@onestopmedia.com
About Onestop Media Group (www.onestopmedia.com)
Onestop Media Group (Onestop) is a world leader in the development, operation and innovation of Digital Out-of-Home (DOOH) Media. Onestop owns and operates Canada’s largest portfolio of DOOH properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop's expertise in transit, hospitality, retail, education, corporate, and residential environments is recognized by such clients as: Toronto Transit Commission, Toronto District School Board, Hilton Hotels, Toronto Board of Trade, and Minto.