ONESTOP MEDIA GROUP LAUNCHES NEW DIGITAL OUT‐OF‐HOME NETWORK WITHIN HUNDREDS OF RESIDENTIAL HIGH‐RISE BUILDINGS
Toronto, Ontario. December 1, 2009 ‐ Onestop Media Group, Canada’s largest Digital Out‐of‐Home Company, has announced the launch of Onestop Residential. Bringing Out‐of‐Home…In‐Home, Onestop Residential revolutionizes the way landlords, property managers and advertisers communicate with tenants. Onestop Media Group’s Residential NetworkTM is a first‐of‐its-kind communications and advertising medium comprising of Digital Media in high‐traffic common areas of high‐rise buildings.
Launched in conjunction with Onestop Media Group's Canada‐wide Do It Digital marketing campaign, (aimed at educating advertisers about the benefits and value of digital media) Onestop Residential is another monumental step by Onestop Media Group to make Digital Out‐of‐Home mainstream among long‐established media channels.
Onestop Residential enables property managers to deliver timely and relevant building‐specific messages to tenants through strategically located display screens; significantly decreasing the waste associated with print notices in elevators and individual mailboxes. Onestop Residential enables property managers to, for example, inform tenants of scheduled fire alarms and parking garage maintenance, instantly and hassle‐free. The communication uses and applications are truly unlimited.
Alan Greenberg, President and CEO of Minto Developments says, “When I first saw the Onestop technology, I said to myself ‘Wow, this would be a great way for us to communicate real time with our residents.’ This would not only benefit Minto, but it would benefit the entire property management industry.”
Minto, along with many of Canada’s largest landlords and property managers have entered into exclusive, long‐term arrangements with Onestop Media Group. Onestop Residential enables businesses to significantly reduce their reliance on costly and environmentally unfriendly flyers. Onestop Media Group’s state‐of‐the‐art Residential Network offers advertisers an engaging, real‐time alternative. Jake Neiman, Executive Vice President and Chief Financial Officer of Onestop Media Group adds, “The days of sending millions of flyers, week after week to high‐rise buildings, without a viable alternative, are numbered”.
Several advertisers, including Shoppers Drug Mart and Rogers Communications have entered into long‐term arrangements with Onestop Media Group. Onestop Residential enables advertisers to deliver timely offers and exclusive incentives on a per building basis; all without the cost and inflexibility of direct mail.
In its first‐phase, Onestop Residential will roll‐out to several hundred high‐rise residential buildings in the Greater Toronto Area, with an expansion to major Canadian markets to follow.
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Onestop Media Group (www.onestopmedia.com) is a world leader in the development, operation and innovation of Digital Out‐of‐Home Media. Onestop owns and operates Canada’s largest portfolio of Digital Out‐of‐Home (DOOH) properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop is constantly expanding its advertising based digital media portfolio through qualified new partnerships, joint ventures, and strategic acquisitions.