Toronto – November 30, 2009 – The silver was polished to an award-winning shine for Onestop Media Group and its community programming partner, Art for Commuters, who were honoured with the first Silver Award of Distinction by the Canadian Marketing Association (CMA) for its innovative Not-for-Profit media program TUFF (Toronto Urban Film Festival). "It is an honour to be recognized by the CMA and I'm thrilled that Onestop's visionary effort to support the arts by working with Art for Commuters is being rewarded in this way," said Sharon Switzer, TUFF Executive Director. An 8-day long public film festival featuring urban arts and culturally themed, minute long, silent films that run on Onestop’s Toronto Transit Commission Network, TUFF is the only film festival of its kind in North America and is one of the largest in the world with an average daily viewing audience of over 1 million. Now in its fourth season, TUFF is touted as ‘the film festival for commuters’.”
“We would like to thank all the artists and sponsors who participated and made TUFF possible”, said Michael Girgis, President of Onestop Media Group. “By taking a creative approach to mass media, TUFF has successfully articulated a shared urban identity that reflects the issues at stake in a large city like Toronto.”
For more information on TUFF visit: www.torontourbanfilmfestival.com
About ONESTOP Media Group - http://www.onestopmediagroup.com
Onestop Media Group (Onestop) operates Canada’s largest portfolio of Digital Out-of-Home (DOOH) properties, collectively reaching a Canadian audience of over 2,000,000 viewers daily. Onestop is a world-leader in the design, operation, and advancement of DOOH networks for the mass transit, shopping mall, retail, hospitality, corporate, and residential industries.
About Art for Commuters (A4C) - http://www.art4commuters.com
Art for Commuters is a non-profit arts collective that initiates unique, thought-provoking projects in the public realm. As ONESTOP Media Group’s community arts programming partner, they bring urban art festivals and competitions to over 1 million people daily on the ONESTOP network of screens throughout the TTC subway system.
TUFF Sponsors:
Heineken, Drake Hotel, Bel Air Travel, Trinity Square Video, City of Toronto, Flip Video, WIFT-T, Videoscope, Film Lab, blogTO, Worldwide Short Film Festival, HotDocs, LIFT, Reel Asian International Film Festival, Images Festival, Planet in Focus Environmental Film Festival, Reel World Film Festival, aluCine Latin Media Festival, The Female Eye Film Festival.
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Media contact:
Lorne M. Simon, Michael Communications Media Group
Tel: 416-785-5037 || E-mail: lorne@michaelcommunications.com