Onestop Media Group

Creative

Creative should not be a barrier to leveraging the power of Digital-Out-of-Home (DOOH). Whether you require custom creative or the adaption of an existing print or television commercial, Onestop Media Group (Onestop) works with a seasoned team of senior level graphic designers, illustrators, and Flash animators to produce cost-effective creative for all DOOH environments and experiences.

The smartAD^®

The smartAD^® is a proprietary advertising technology that leverages the power of Onestop's DOOH Networks with real-time creative messaging capabilities. The smartAD^® has an advanced technical infrastructure that allows multiple content scenarios to be input via a secure website or triggered automatically from external data sources (such as: weather, date, time, screen location, etc.). The smartAD^® contains a logic system that enables it to determine which scenario to display at the most appropriate time.

Not only does the smartAD^® allow advertisers to reach mass audiences in a timely and relevant manner, it creates operational efficiencies that significantly reduce production costs. The smartAD^® is used by a portfolio of leading Canadian advertisers, allowing them to change their creative as often as they wish, with no incremental costs.